This project was completed at Pivot Design Group under the supervision of a senior designer.

The idea of the project came from a client of Pivot Design Group. The project aims to share "happiness moments" that occur in the busy financial district of Bay Street in Toronto. This logo I created works in both a central and left alignment. The typefaces selected are both corporate yet humanistic, to communicate the idea of friendliness in the corporate world. The ribbon in the logo symbolizes a feeling of community. It wraps around the word project to illustrate what the Bay Street Happiness project aims to do share and capture the special moments of humanity. The colours are bright, lively and friendly, while maintaining an aura of professionalism that is associated with the businesses of Bay Street.

Bay Street Happiness Project
Bay Street Happiness Project Logo
Bay Street Happiness Project
MORE BAY STREET HAPPINESS PROJECT MATERIAL COMING SOON...