This project was completed at Pivot Design Group under the supervision of a senior designer.
The idea of the project came from a client of Pivot Design Group. The project aims to share "happiness moments" that occur in the busy financial district of Bay Street in Toronto. This logo I created works in both a central and left alignment. The typefaces selected are both corporate yet humanistic, to communicate the idea of friendliness in the corporate world. The ribbon in the logo symbolizes a feeling of community. It wraps around the word project to illustrate what the Bay Street Happiness project aims to do – share and capture the special moments of humanity. The colours are bright, lively and friendly, while maintaining an aura of professionalism that is associated with the businesses of Bay Street.