This project is an advocacy campaign surrounding the subject of self harm. The campaign consists of an ad to be displayed in a news paper (NOW magazine - young audience) and a feature article spread in a magazine (Saturday Night Magazine - middle-aged and elderly audience). The campaign seeks to educate and raise awareness on the subject through different print approaches and target audiences.

Love/Hate Campaign
Campaign Newspaper Ad
Love/Hate Campaign
Feature Article: Spread 1
Love/Hate Campaign
Detail of Spread 1
Love/Hate Campaign
Feature Article: Spread 2
Love/Hate Campaign
Detail of Spread 2